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Case studies

Grouping of skills the application of research techniques to a problem or job mobility

This paper describes a case study in the application of research techniques to a problem concerning occupational mobility. In 1975 the Training Services Agency, under the aegis of the UK Manpower Services Commission, initiated a project called...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Geoffrey Holland, Ann Hughes Hallett
June 15, 1976
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Citation

Holland and Hallett (1976a, June 15). Grouping of skills the application of research techniques to a problem or job mobility. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/grouping-of-skills-the-application-of-research-techniques-to-a-problem-or-job-mobility


Research papers

Getting the best out of brand image work

This paper describes a case history in the shampoo market where we set out to overcome these restrictions and develop a fresh approach to brand image work designed to fulfil more closely the users' needs in terms of range of information,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Ann Hughes Hallett, Mike Buckle
August 1, 1975
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Citation

Hallett and Buckle (1975a, August 01). Getting the best out of brand image work. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-the-best-out-of-brand-image-work